Marketing Specialist Project Lead - Brand Leader - The Health Plan

Position: Marketing Specialist Project Lead - Brand Leader - The Health Plan

Job ID: 146956

Location: US-TX-Houston


Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: 8a - 5p Monday - Friday

About Texas Children's Hospital

Founded in 1996, Texas Children’s Health Plan is the nation's first health maintenance organization (HMO) created just for children. We provide STAR/Medicaid and Children's Health Insurance Program (CHIP) to pregnant women, teens, children and adults in Houston and surrounding areas. Currently, the Health Plan has more than 375,000 members who receive care from our network of more than 1,100 primary care physicians, 3,200 specialists, and 70 hospitals. Texas Children's Health Plan is also the largest combined STAR/CHIP Managed Care Organization in the Harris County service area.   To join our community of 13,000 dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at


We are searching for a Marketing Specialist Project Lead - someone who works well in a fast-paced setting. In this position, you will be a primary driver of awareness, consideration, and preference of strategic services for key consumers and physician markets. This role will be responsible for full project management, including determining priority target audiences, the creation of all marketing plans, and execution of their initiatives. You will determine the measurement of success and report the outcomes. This position requires that you read, understand, and keep up with state and federal regulations as they apply to marketing and advertising.


Think you’ve got what it takes?

Responsibilities :

Job Duties & Responsibilities


  • Oversees definition and support of marketing initiatives
  • Collaborate with business development and liaisons on strategies to drive awareness and reputation at local, regional, and national levels
  • Collaborate with internal marketing colleagues in PR, web services, brand management, etc., for internal expertise to create effective integrated strategies
  • Oversees media investment and ensures media buy is optimized and supports marketing strategy
  • Oversees creative direction of creative assets, including scripts, production, concepts, ideation, and research


Skills & Requirements


  • Bachelor’s degree required
  • Master’s degree preferred
  • 5 years of marketing or communications experience required
  • Healthcare experience preferred

Apply Now
Current Texas Children’s employees – Please click here to login.
Create Profile or Log In Search Careers