Sr. Marketing Specialist, Service Lines - The Health Plan

Position: Sr. Marketing Specialist, Service Lines - The Health Plan

Job ID: 146957

Location: US-TX-Houston


Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: 8a - 5p Monday - Friday

About Texas Children's Hospital

Founded in 1996, Texas Children’s Health Plan is the nation's first health maintenance organization (HMO) created just for children. We provide STAR/Medicaid and Children's Health Insurance Program (CHIP) to pregnant women, teens, children and adults in Houston and surrounding areas. Currently, the Health Plan has more than 375,000 members who receive care from our network of more than 1,100 primary care physicians, 3,200 specialists, and 70 hospitals. Texas Children's Health Plan is also the largest combined STAR/CHIP Managed Care Organization in the Harris County service area.   To join our community of 13,000 dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at


We are searching for a Senior Marketing Specialist — someone who works well in a fast-paced setting. In this position, you will increase awareness, consideration, and preference of strategic services for the organization. You will focus on key consumers and target provider markets as well as internal audiences. This role will develop and maintain relationships with medial affairs, providers and other leaders in areas related to population health. This position will target audiences with relevant marketing campaigns to achieve specific marketing goals and requires that you read, understand, and keep up with state and federal regulations as they apply to marketing and advertising.



Think you’ve got what it takes?

Responsibilities :

Job Duties & Responsibilities


  • Serves as a marketing relationship “owner” and as a strategic resource for the leadership of key initiatives
  • Determine and manage marketing needs and project leads of all related initiatives
  • Coordinate the creation, implementation, production, and measurement of marketing campaigns to support objectives
  • Determines and manages marketing needs and functions as project leas on all designated campaigns
  • Use data to drive advertising and marketing insights


Skills & Requirements


  • Bachelor’s degree required
  • Master’s degree preferred
  • 3 years of marketing or communications experience required
  • Healthcare experience preferred

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