Senior Digital Marketing Specialist - Fundraising

Position: Senior Digital Marketing Specialist - Fundraising

Job ID: 148484

Location: US-TX-Houston

Department: PHILAN - Philanthropy Services

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: 8am-5pm

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 13,000 dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at  


We are searching for a Senior Digital Marketing Specialist — someone who works well in a fast-paced setting. In this position, you will be a member of a team that leads the development and fulfillment of digital marketing strategies defined by department leadership, plan, direct, coordinate, and execute activities related to content, design, and user experience for websites.  Coordinate digital direct response campaigns and track performance with leadership. Interface with key stakeholders to ensure project objectives/designs are implemented and optimum customer experience is maintained. Experience with Blackbaud products, specifically Luminate Online is a must to be successful in this role!


Think you’ve got what it takes?

Responsibilities :

  • Build and maintain web content for websites
  • Edit, write, and rewrite copy based on input from internal team members
  • Work alongside management, creative teams, outside vendors, and IS to develop deliverables
  • Ensure web content is optimized for online, engaging to the defined target audience and adheres to branding, voice and style
  • Promote online content and identify new ways to reach audiences online including: social media, online advertising, cross-linking opportunities, third-party site integration and SEO
  • Develop optimized, aesthetically-pleasing and user-friendly web sites and digital communications
  • Use knowledge of information architecture to create user-friendly site structure and navigation
  • Review metrics with Assistant Director of Marketing and Communications, such as Google Analytics and CMS reports, to determine ways to optimize, refine and improve websites and digital communications
  • Understands business objectives, gathers functional requirements and translates into compelling customer-centric designs
  • Provide web site analytical data to various departments and teams throughout the organization
  • Develop and drive online communications strategy to drive awareness, revenue, and programmatic support in partnership with direct response agency
  • Responsible for direct response fund raising
  • Optimize and support online channel
  • Assist Revenue Operations with troubleshooting any online transaction issues between the systems
  • Issue refunds, accept or decline chargebacks and review suspect transactions as needed.


  • Bachelor’s Degree required
  • 3 years’ of interactive design experience including experience with email marketing, information architecture, user experience, web site development, and new media required

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