Social Media Marketing Spec

Position: Social Media Marketing Spec

Job ID: 155063

Location: US-TX-Houston

Department: Social Media

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 14,000+ dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at


We are searching for a Social Media Marketing Specialist -- someone who works well in a fast-paced setting. In this position, you will focus on online community development and social media initiatives. The Specialist will lead in planning, monitoring, and advancing our organization’s and affiliates online presence as it relates to patient experiences. The overarching goals of this position will be to interact with and acquire members through positive interactions on social media platforms and the effective engagement of our customers while respecting patient confidentiality and ensuring internal compliance regarding privacy.


Think you’ve got what it takes?

Responsibilities :

  • Manage all aspects of online community management
  • Develop innovative strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to the organization’s web sites, and foster successful online communities with patients and their families
  • Establishes, reviews and reports detailed metrics and information in order to identify, recommend and implement changes in social marketing programs
  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community outreach efforts, promotions, etc
  • Monitors and moderates all online interactions and conversations and responds when necessary
  • Develops social media guidelines, content strategies, and best practices
  • Works with IS and Risk Management to monitor and enforce social media guidelines


  • Bachelor’s degree in communications, journalism, public relations, marketing, social media, digital marketing, Spanish or other business field of study required
  • 3 years social media marketing experience required
  • 2 years writing and editing experience required
  • 2 years online community development preferred

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