Marketing Specialist, Sr

 
Position: Marketing Specialist, Sr

Job ID: 155529

Location: US-TX-Houston

Department: SERVICE LINE AND COMMUNITY

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 14,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities. You can also learn more about our amazing culture at infinitepassion.org.

Summary:

We are searching for a Senior Marketing Specialist -- someone who works well in a fast-paced setting. In this position, you will lead awareness, consideration, preference and reputation of strategic marketing priorities targeted at key consumer and physician markets as well as internal audiences. This role serves as primary contact in the development and maintenance of relationships with physicians and business leaders in these priority areas. The Marketing Specialist also targets audiences through creation of relevant marketing plans and campaigns to achieve defined marketing goals.

 

Think you’ve got what it takes?



Responsibilities :

  • Represents Marketing, serving as primary contact and project manager for all related marketing initiatives
  • Integrates effective marketing planning with each key area’s unique business objectives
  • Determines and manages marketing needs and functions as project lead on all designated marketing initiatives
  • Collaborates with internal marketing colleagues in PR, web services, brand management, etc, tapping internal expertise to create effective integrated strategies
  • Coordinates the creation, implementation, production and measurement of marketing campaigns to support objectives
  • Initiates tactics and activities according to plan, on time and within budget parameters
  • Collaborates with the Physician Liaison team to strengthen targeted referrals to the hospital


Qualifications:

  • Bachelor’s degree in business, marketing, or a related field required
  • Master’s degree in business, marketing, or a related field preferred
  • 3 years progressive marketing or communications experience required


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