Social Media Manager

Position: Social Media Manager

Job ID: 155899

Location: US-TX-Houston

Department: Social Media

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: Medical Staff Coord

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 13,000 dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at


We are searching for a Social Media Manager -- someone who works well in a fast-paced setting. In this position, you will plan, develop, and lead a team to execute a social media strategy across the organization to drive brand affinity, community engagement, acquisition and retention and donations.


Think you’ve got what it takes?

Responsibilities :

  • Develops innovative, strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to the organization’s web sites, and foster successful online conversations with patients and their families
  • Manages existing and future social media channels and develops and executes plans for on-going refreshment and improvement of content, experience, and functionality for all areas of the system
  • Helps identify and manage online agencies, contractors, and vendors
  • Provides leadership and management oversight to social media team, including ongoing mentoring, coaching and development, ensuing that roles and responsibilities are well defined and structured to ensure the team’s overall success
  • Consistently monitors competitor and other leading brands to look for new and fresh ideas to bring to Texas Children’s social media channels
  • Partners with IS department to ensure technical requirements and project timelines are met
  • Strives to achieve the goal of accreditation by ensuring JCAHO requirements specific to department are fulfilled and demonstrates an understanding of the linkage between department’s requirements and those of the integrated delivery system
  • Develops, implements, and manages annual social media budget


  • Bachelor’s degree in Communications, Journalism, English, Marketing, Business, or related field required
  • 5 years’ experience in content/social strategy required
  • Digital agency experience preferred
  • B2B and B2C marketing experience preferred
  • Fluent in Spanish preferred

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