Digital Strategist

 
Position: Digital Strategist

Job ID: 156029

Location: US-TX-Houston

Department: Marketing & Public Relations

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 14,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities. You can also learn more about our amazing culture at infinitepassion.org.

Summary:

We are searching for a Digital Strategist-- someone who works well in a fast-paced setting. In this position, you will be responsible for developing solutions to meet marketing objectives based on consumer insight and data, spotting trends and technologies that play roles in consumer's lives, as well as familiarity with SEM/SEO strategies are beneficial skills to have in this position.

 

Think you’ve got what it takes?



Responsibilities :

  • Develops interactive and digital user experience strategies for integrated communications and marketing campaigns, including information design and lead generation tactics
  • Establishes and maintains relationships with service line marketers, physicians, clinic managers, department leaders, etc. to distinguish user requests from true needs, set expectations, and develop project strategy
  • Collaborate with cross-functional project teams to motivate, create and implement short and long-term online marketing strategies
  • Distills research and analytic findings, explains their strategic/tactical marketing implications, and how they can be used to create effective and efficient interactive marketing strategies
  • Leads and defines campaign strategies to acquire and retain donors and grow online revenue year over year for the organization in partnership with external direct response agency
  • Reviews email and landing page copy, social media posts, online promotions and online advertising deliverables; provides suggestions and edits; manage multiple rounds of revisions until approved
  • Coordinate with the social media and public relations teams on content delivery across audiences


Qualifications:

  • Bachelor’s degree in marketing, advertising, business or related degree required
  • 4 years’ experience in marketing, PR, social media, community management, or copywriting with a good understanding of conceptual architecture and an interest in the development of content required
  • Digital Agency experience preferred


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