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Professional - Non-Clinical
Public Relations Project Lead
Houston, TX, US
We’re looking for a Public Relations Project Lead, someone who’s ready to grow with our company. In this position, you’ll be responsible for developing, implementing and managing strategic media relations and public relations programs for the most highly visible, key service lines at our hospital on a local, regional and national front.
Think you’ve got what it takes?
Job Duties & Responsibilities
• Acts as public relations representative for the overall hospital and/or service lines and programs.
• Represents the department with key organization and physician leadership, builds relationships and actively seeks out media worthy opportunities.
• Develops comprehensive plans to proactively drive strategic story opportunities across appropriate media outlets. Plans include strategies, objectives, tactics, messaging, pitch points, timelines, budgets, media targets and media training (for both experts and patient families).
• Works proactively to secure local, regional and national media placements for the Texas Children’s brand, especially for key, high-level service lines, as well as additional key initiatives or assignments. This includes writing media materials and news releases, coordinating media visits, securing patient releases and cooperation, tracking media coverage, etc.
• Works to media train key hospital spokespeople to confidently and appropriately respond during any interaction with media contacts including filmed and/or live media interviews, news conferences, etc.
• Partners with marketing colleagues to develop PR plan components for integrated programs against specific business initiatives. Plans may include media relations, community events, press events, etc. Partners with internal communications to ensure that appropriate stories are also featured in publications and other internal vehicles and may assist in article development.
• Actively explores opportunities beyond traditional media (print/TV) when relevant to strategic objectives and target audiences, including digital platforms and “live” media (events).
• Works collaboratively and effectively with other PR colleagues including Sr. PR Specialists and PR Specialists to minimize overlap of resources and maximize opportunities to cross promote multiple service lines, "beats", initiatives and/or activities as appropriate.
• Coordinators to minimize overlap of resources and maximize opportunities to cross promote multiple service lines, “beats,” initiatives and/or activities as appropriate.
• Works effectively with outside agencies, setting specific objectives and providing clear direction to minimize overlap of resources.
• Oversees the PR internship program and effectively manages, as well as reviews and approves the projects interns work on.
• Conducts media targeting & relationship building.
• Prepares crisis and on call communications.
Skills & Requirements
• Required bachelor's degree
• Required at least 5 years' experience in the public relations field including national PR experience with a top tier entity/client. Journalism experience may be considered
• Preferred experience in healthcare or not-for-profit
About Texas Children’s
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.
Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.
To join our community of 14,000+ dedicated team members, visit
texaschildrenspeople.org for career opportunities. You can also learn more about our amazing culture at
infinitepassion.org.
Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
