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Professional - Non-Clinical
Senior Public Relations Specialist
Houston, TX, US
We’re hunting for a Senior Public Relations Specialist, someone who’s ready to be part of the best ranked children’s hospital in Texas, and among the best in the nation. In this position, you will be responsible for developing and implementing strategic media relations and public relations programs.
Think you’ve got what it takes?
Job Duties & Responsibilities
• Acts as public relations representative for the overall hospital and/or service lines and programs.
• Represents the department with key organization and physician leadership, building relationships and actively seeking out media worthy opportunities.
• Develops comprehensive plans to proactively drive important story opportunities across appropriate media outlets. Plans include objectives, messaging, pitch points, timelines, budget and media targets.
• Works proactively to secure local, regional and national media placements for the Texas Children’s brand and/or specific service “beats” or assignments. This includes writing media materials and press releases, coordinating media visits, securing patient releases and cooperation, tracking coverage, reporting results to management, etc.
• Partners with marketing colleagues to develop PR plan components for integrated programs against specific business initiatives. Plans may include media relations, community events, press events, etc. Partners with internal communications to ensure that appropriate stories are also featured in publications and other internal vehicles and may assist in article development.
• Actively explores opportunities beyond traditional media (print/TV) when relevant to strategic objective and target audiences, including digital platforms and “live” media (events).
• Works effectively with outside agencies, setting specific objectives and providing clear direction to minimize overlap of resources.
• Media Targeting & Relationship Building.
• Crisis and on call Communications.
Skills & Requirements
• Required bachelor's degree Journalism, public relations or communications
• Required 3 years' experience in the public relations field. Journalism experience may be required.
• Preferred National PR experience with a top tier entity/client
• Preferred Not/for profit and/or healthcare experience
About Texas Children’s
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.
Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.
To join our community of 14,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.
Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
